SMARTIFY enhances the gallery experience. Using advanced image recognition and augmented reality technology, gallery visitors simply scan their favourite artworks and are delivered engaging commentary.
Our mission is to create meaningful connections with art and the communities who love it.app-store-button


Scan artwork using your
camera and discover more.


Uncover the stories behind
your favourite pieces.


Create your personal
art collection.



Enrich your next gallery experience with this personal guide to the artworks you love.

The team

. . .
Thanos Kokkiniotis – Throughout his career, Thanos’ ambition has been to foster positive change through innovative technology. From mobile payments to connected vehicles, his passion lies in translating ideas into tangible products. At Shell he is responsible for the mobile strategy, with 4 million customers in 31 countries.

. . .
Anna Lowe – Anna has worked in education and project management for a variety of arts organisations including international museums such as Argentina’s National Gallery of Fine Art; charities such as The Museums Prize Trust and at Local Authority level in Camden Council’s Arts Team. She is currently Events Manager at the Creative Industries Federation.

. . .
Ron Vrijmoet  – After an 18 year career at WPP, Ron co-founded MOBGEN in 2009, building it into one of the leading Mobile Solution specialists in Europe. MOBGEN designs, delivers and runs large-scale mobile systems and applications for global clients in the automotive, retail, travel and banking sector.

. . .
Nick Mueller – Equal parts tech-geek and user-centred design creative, Nick manages the UX, interface and creative concept teams as Chief Creative Officer of MOBGEN. He also initiated the Red-Dot awarded MOBGEN.lab (in conjunction with TU Delft) to research, design and build disruptive innovations and digital experiences.

Our Partners


Laguna Art Museum is the museum of California art. It collects, cares for, and exhibits works of art that were created by California artists or represent the life and history of the state. Unlike any other museum in the state, it collects California art and only California art, and ranges across all periods and styles, nineteenth-century to present-day.


Sluice is a non-profit art fair run by an artist, a curator and an educator for inter/national artist- and curator-run galleries and projects. Sluice events foster criticality as a central concern and are a free and accessible forum for dialogue an interaction between artists, galleries and audiences.


Started by Canadian Stephanie Manasseh, the Accessible Art Fair’s mission is to offer a platform for artists and designers and make them accessible to a discerning audience. All the works are carefully selected and hand picked by a panel of experts and who guarantee the quality of the art presented.]


The Cartoon Museum is dedicated to collecting, exhibiting, promoting and preserving the best of British cartoon art. The museum’s collection is comprised of cartoons, caricatures, comic strips and animation. It has a library of over 5000 books and 4,000 comics and features a changing display of over 250 exhibits from its collection of over 1700 original cartoons and prints.

Get in touch

If you’re interested in becoming a partner or would like to know more about SMARTIFY please send us an email